B EAST Magazine website

B EAST Magazine is the vibrant New Europe’s provocative lifestyle and fashion glossy. It seeks to capture the energy of the enlarged Europe through edgy fashion spreads, contrarian features that challenge received wisdom, and photo and travel editorials that give real insight into this region and beyond. In other words, East Europe in all its aspects, from the sexy, beasty glam to the cheesiness—and sausages.

It is our belief that the Old Europe has lost its energy since its heydey in the late 70s and 80s and is no longer the source of inspiration it once was. Its nightlife is moribund and tired; its social fabric strained by racial and sexual tension; and its art and commerce not so cutting-edge as in the past. B EAST Magazine celebrates the exciting zeitgeist of the New Europe while also using its pages as a forum to de-mystify and de-hype the West.

MORE ON B EAST

B EAST is a quarterly English-language glossy published from offices in both Prague and Tallinn. It is distributed all across Europe, and is also sold in New York and Japan. Each issue usually revolves around a theme reflecting the current zeitgeist: ‘Fall of Fun in the West’ for the first issue, and Ukraine’s ‘Orange Revolution’ for the second. The 6th issue freeze-framed Romania’s ‘hip’ scene just before its EU entry; while the 7th Special K number is a homage to our favorite letter. With a gritty xeroxed look for our Samizdat section and strong photo shoots, our 10th FOTO issue hit newstands everywhere in April.

Since our inception in January 2005, we have been written up across Europe, are media partners of cool events like Luxembourg’s Colophon 2009, Barcelona’s Bread & Butter, London’s Fashion Week, and others.

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